We are seeking an experienced SEO Specialist to enhance our website traffic and search rankings. In this role, you will be responsible for conducting in-depth keyword research, producing optimized content, and analyzing site performance to implement strategies that drive results. The ideal candidate should be proficient with tools like SemRush and AHrefs, and demonstrate a strong understanding of both on-page and off-page SEO tactics.
Core Tasks:
Conduct thorough keyword research to identify opportunities for driving site traffic
Produce engaging, optimized blog content/ web copy that aligns with SEO best practices
Analyze website performance and implement strategies to improve search rankings
Work closely with the marketing team to enhance impact with SEO-driven insights
Track, report, and optimize SEO strategies using key metrics
Research competitor sites and top industry voices to build a bank of blog topics
Develop role-related SOPs and perform other marketing-related tasks as needed
Requirements
Must-Have:
4/5+ years of experience with SEO, keyword research, and content optimization
Expertise in SEO tools such as SemRush, AHrefs, and other industry-standard platforms
Strong understanding of on-page and off-page SEO strategies
Ability to analyze data, track performance metrics, and make necessary adjustments
Excellent written and verbal communication skills
Demonstrated ability to craft content that is both SEO-optimized and engaging
Ability to work EST
Nice to Have:
Familiarity with social media strategies and how they align with SEO goals